this isn’t just lip liner. It’s a ritual.
millions of women already touch up — in the car, in the mirror, in their moment. you don’t plan it. you just do it.
this is how we see beauty.
your daily rituals
the rituals we share
touching up, made normal.
you already bring your lip liner with you.
we just made it easier.
available shades
"car mirror" lip liner
$14.00
"touch up" lip liner
$14.00
these moments are happening everywhere.
yours included.
